Tag Archives: Consumer-First Energy Act

Messaging Energy Wrong

Putting aside any questions about the value of the substance of the Consumer-First Energy Act, let us take a few moments to examine the language and framing of its release. The opening paragraph of the press release:

Senate Majority Leader Harry Reid and Senators Jeff Bingaman, Max Baucus, Charles Schumer, Byron Dorgan, Maria Cantwell and Bernie Sanders held a press conference today to unveil the Consumer-First Energy Act of 2008, a bill that addresses the root causes of high gas prices. Seven years of the Bush Administration’s disastrous energy policies have enriched Big Oil and market speculators at the expense of American consumers. Democrats are committed to providing relief to consumers and strengthening our economic, energy and national security.

Anything jump out at you?

No.

Let’s highlight a few words:

A bill that addresses the root causes of high gas prices

At least from the material that I’ve seen, here are a few things that not addressed by this bill:

  • Rising demand from China, India, Saudi Arabia, etc
  • America’s McSUV and oil addiction habit
  • Peak Oil
  • Hmmm … these would seem to be some pretty serious root causes.

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