The tide is coming in fast with companies ‘jumping on’ the green bandwagon. Grist got an advance copy of Rupert Murdoch’s speech where he announced that a News Corporation (parent of Fox News, 20th Century Fox, HarperCollins, MySpace.com, etc…) climate change plan to reduce the News Corporation’s emissions and, even more importantly, “to weave climate messaging into the content and programming of News Corp.’s many holdings.” (quoting Grist)
“The challenge is to revolutionize the [climate change] message,” Murdoch told the crowd. He emphasized the need to “make it dramatic, make it vivid, even sometimes make it fun. We want to inspire people to change their behavior.”
The News Corporation plan is to cut its carbon footprint by 10 percent by 2012 — not revolutionary, but something. But, as Murdoch pointed out, that isn’t the key:
“Our audience’s carbon footprint is 10,000 times bigger than ours … Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 percent. That would be like turning the state of California off for almost two months.”
What now will be interesting to see is how this plays out in the actual direction of News Corporation programming.
- Will Fox stop peddling junk science and featuring Skeptics?
- Will Fox no longer favor politicians who embrace skeptics?
- Will Fox challenge the Administration’s denial of Global Warming’s impacts and the need to take serious action?
- Will Fox execute a 180 on the politics it has been supporting since its inception?
And, well, Walmart and Kohl’ s in dueling huge solar announcements. News Corporation announcing a major change. What will be next on the Corporate Front in the war against Global Warming?